Greg Hills

Today we ornament ourselves with goods and services more to make an impression on other people’s minds than to enjoy owning a chunk of matter—a fact that renders “materialism” a profoundly misleading term for much of consumption. Many products are signals first and material objects second.

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from Spent by Geoffrey Miller by way of the svpply blog

So true! I don’t get to see my peeps in person nearly often enough, so I really rely on my digital representation. One thing that’s so interesting about this “post-materialism” (sorry) is that authenticity transcends the virtual world / real world divide. As I said in my post about J.Crew, you can’t sacrifice authenticity as you innovate on these things. Fake Nikes are fake Nikes whether you are wearing them or posting them on your blog.

(Source: svpplyarchive)