Buying Smug vs. The Inescapability of Trade-Offs
Are you allowed to be smug if you drive a Hummer Biodiesel?
“Being Green” is a positional badge and so giant biodiesel SUVs still kinda make sense because not every car is green yet. You shell out for a biodiesel tag and you get to have your cake and eat it too, like ethical foie gras. But what happens when every car has a green tag? Maybe there will be a quasi-functional badge war….like who can have the biggest, most aerodynamic spolier? That would be awesome.
