Works of art are received and valued on different planes. Two polar types stand out; with one, the accent is on the cult value; with the other, on the exhibition value of the work.
—
Walter Benjamin, “The Work of Art in the Age of Mechanical Reproduction”, 1936.
The way the idea of “authenticity” is being transformed by commerce, specifically e-commerce, is awesome and exciting. I’ve blogged about this in the past with J.Crew and was reminded of it recently with the announcement of “The Shops at Target”.
