No Twitter icon, no Facebook icon, CLEAN!!!! Now that, ladies and gentlemen, is how you maintain a brand. Does that guy in the ad look like he is on Twitter all day? No!
Like Jay-Z rapped in the highly incredible Light Up Remix (complete with Lil’ Wayne verse phoned in from jail):
Y’all can miss me with that money talk The smart money’s on Hov, fuck what the dummies talk I don’t do too much blogging I just run the town, I don’t do too much jogging
Jay-z doesn’t tweet! He’s past that, he’s above the fray. Some intern just posts press releases on his account. When brands (or perhaps better to say institutions) are too cool for social media, and they really own it, its such a beautiful thing.
Ms. Pup lost her battle with time today and we are heartbroken. But her life was rich and full including her theatrical debut as Toto in the Pelham Children’s Theater production of Wizard of Oz, her semester of higher education at Colgate living with Ted (that’s almost a degree in dog years) and her salad days scouting snacks with her sidekick, Bitey, at the feet of the chic and famous at Sunset Beach on Shelter Island.
Puppy has been laid to rest beside her predecessors, Cassie and Bitey. She will be sorely missed and never forgotten.
"They were careless people, Tom and Daisy — they smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made."
I remember it as a literary profundity. Its actually just a really good burn.